Founded by Amelia Trevette and Eilidh Williamson, Afeld brings together more than twenty years of experience spanning creative direction, editorial storytelling, design, art direction, visual world-building and brand partnerships. They have shaped the creative, visual and editorial output of some of the world’s leading titles, including British Vogue, Telegraph Luxury, Telegraph Travel, Harper’s Bazaar, Glamour and Stylist Magazine.

 

Inspired by a shared love of travel and discovering remarkable locations, Afeld is a creative studio and journal for visual storytelling through place. Named after the Middle English word afeld, meaning in the field, out of doors, or beyond the familiar, the studio is drawn to places with character, atmosphere and emotional resonance.

 

Afeld partners with brands, publications and destinations to deliver creative projects across full-service shoot production, creative and visual direction, design, talent and creator partnerships, content creation and the creative development
of brand experiences. We specialise in projects set against distinctive locations, destinations and spaces, all in collaboration with a global network of creative talent.

 

Alongside the studio, the journal features original editorial content exploring travel and place, alongside a visual storytelling series created in partnership with photographers from around the world.